Natural Choice – Jura

Jura from the Natural Choice Axminster collection brings a refined textural pattern to residential interiors, offering a natural woven look with quiet movement and dependable performance. Its organic design creates subtle depth across the floor, making it a strong choice for bedrooms, living rooms, hallways, stairways, studies, dining areas, and other spaces where a calm but detailed carpet is preferred.

Made as a broadloom carpet, Jura features Woven Axminster construction for clear pattern definition, excellent dimensional stability, and long-lasting durability. The surface has a textural patterned woven wool pile made from 100% wool using undyed wool tones. This natural fiber construction gives the carpet warmth, softness, resilience, and a comfortable feel underfoot while supporting daily use in active residential spaces.

The finish has a layered woven texture that works well with neutral palettes, natural materials, classic interiors, and transitional design styles. Its half-drop pattern repeat helps the design flow more naturally across the floor, creating a balanced appearance with added visual interest.

Jura is suitable for residential extra heavy wear applications and is sold by the square yard. It is available in multiple broadloom widths, giving installers flexibility for room layouts, stairs, landings, and larger open areas. Recommended installation methods include professional broadloom carpet installation, typically stretch-in over quality carpet underlay, with careful seam placement, pattern matching, edge finishing, and layout planning for a secure, polished, and long-lasting result.