Persuade Brick Joint White 12″ x 12″

Persuade is a porcelain tile collection designed to capture the industrial character of concrete with a softer, more refined surface appearance. Classified as a concrete-look tile, it is suitable for floor, wall, countertop, and shower applications in both residential and light commercial interiors. The collection features subtle tonal movement and layered surface variation that create depth while maintaining a clean and modern architectural look.

Constructed from durable porcelain, Persuade offers a dense, low-absorption body that resists moisture, staining, and everyday wear when properly installed. This makes it suitable for high-traffic and moisture-prone spaces such as kitchens, bathrooms, entryways, and open living areas. The matte finish enhances the concrete-inspired texture while reducing glare and supporting a smooth, understated appearance.

The collection includes large-format rectangular field tile along with coordinating mosaic options that allow cohesive installations across floors and walls. Its format helps minimize grout lines, creating a more continuous and expansive visual effect. The clean geometry supports multiple installation patterns, including linear, staggered, and contemporary layouts.

Persuade integrates well with wood finishes, metal accents, natural stone, and minimalist interiors, making it adaptable across modern and transitional design styles. Its balance of industrial-inspired texture, durable porcelain construction, and versatile formats creates a practical surface solution for spaces that require long-term performance, subtle movement, and contemporary design consistency.